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Videos uploaded by user “THE CASUAL”
What the HELL is Off White? | WTH
 
05:42
We break down one of the most contentious brands in the street fashion industry. Off-White continues to hold on strong in the fashion industry but does it win within the culture? The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 251041 THE CASUAL
Why Most New Streetwear Brands Fail
 
07:29
Keyword: "MOST". Not all streetwear labels fail but most do and it's usually because some people are just not ready for the next step. We break it down in this episode of The State. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 107963 THE CASUAL
What The Hell is A Hypebeast? | WTH
 
06:30
We take it to the beginning and try to define what a hypebeast is in this installment of WTH. The last of 2017 as it is. Expect a return to brands, individuals, and everything else in 2018. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 34390 THE CASUAL
How to Promote & Market Your Streetwear Brand (Pt 3)
 
11:49
Reggie Casual breaks down part 3 of starting your streetwear brand by giving the skinny on branding and marketing,. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 82624 THE CASUAL
What the Hell is  STREETWEAR? | WTH
 
07:47
We break down what streetwear might be without actually coming to a definite conclusion. Hopefully you can help us out. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 24403 THE CASUAL
WHAT THE HELL IS UNIQLO?
 
06:33
It used to be 'Brand Reviews' and now we've re-branded it. On this first edition of 'WTH is...' we take a look at Uniqlo, its history, background, and relevant info. www.uniqlo.com • The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 175094 THE CASUAL
What the Hell is Comme des Garcons Anyway?
 
04:55
In the very first brand review by The Casual we take a brief look at Comme des Garcons. Spearheaded by Rei Kawakubo and Adrian Joffe, CdG is a behemoth not only in Japan but around the world. Keep it locked on The Casual for more news on Japanese Street fashion & culture, style tips, pick-ups, store reviews, and some good ol' fashion vlogging. As Always, Keep it Casual. Keep the convo going in the comments on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://twitter.com/thecasual_co
Views: 289901 THE CASUAL
HOW TO BUILD A BETTER STREETWEAR WARDROBE
 
08:40
Start the year right by getting rid of unnecessary pieces and hone in on EXACTLY what you want to do. This is THE CASUAL's guide to building a better streetwear wardrobe. Need that grail? Be patient. Denim keeps ripping? Buy higher quality. Want to have effortless style? We'll tackle it all in the first episode of The State for 2018. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 42983 THE CASUAL
How to Start Your Streetwear Brand Pt 1 • Brand Philosophy
 
13:02
We're taking a small break from the usual to present our new show 'UNSCRiPTED' where we answer questions and cover a multitude of topics covering street fashion in general in an informal format. No crazy slides just one on one. This week we start with giving you tips on starting your own street fashion or streetwear brand. After years of brand consulting and designing Reggie Casual gives you the skinny on what makes a successful brand takeoff. This is part one and it's Brand Philosophy. http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co See what we have in store! http://mrkt.thecasual.co
Views: 238202 THE CASUAL
This MEGA Vintage/Thrift Shop in Tokyo is CRAZY!
 
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Reggie takes you on a personal trip to one of his frequented used/thrift/vintage shops in Harajuku, explaining how this behemoth of a store is part of an even larger community in street fashion in Japan. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 117429 THE CASUAL
The Man Who Started Bape: WTH is NIGO?
 
06:42
NIGO is one of the most famous street fashion entrepreneurs of all time, but what is his story? We explore the man behind Bape in this week's WTH. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 152576 THE CASUAL
Who The Hell is Yohji Yamamoto?
 
06:12
We give a short, and all to brief, excerpt on one of the most celebrated designers of our time and as Who the Hell is Yohji Yamamoto? ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 26157 THE CASUAL
5 Budget Friendly Japanese Street Brands | STATE OF JAPAN
 
06:37
Strapped for cash in Tokyo? Check.out these budget brands that'll keep you looking better than decent for a fraction of the cost. • Notable Brands in this video Uniqlo: http://Uniqlo.com RageBlue: http://www.dot-st.com/m/rageblue/ Hare: http://www.dot-st.com/m/hare/ Casper John: http://zozo.jp/sp/brand/casperjohn/ FPAR: http://www.fparmg.com Number(N)ine: http://www.n-nine.com Keep it locked on The Casual for more news on Japanese Street fashion & culture, style tips, pick-ups, store reviews, and some good ol' fashion vlogging. As Always, Keep it Casual. Keep the convo going in the comments on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://twitter.com/thecasual_co
Views: 55480 THE CASUAL
The Most Difficult Streetwear Shop To Enter in Japan
 
06:31
Reggie takes us on a visual journey to Japan's newest (and most difficult to enter) streetwear shop in Tokyo, Japan. The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 183431 THE CASUAL
5 Japanese Designers You MUST Know if You Love Fashion
 
08:02
These Japanese 5 designers must be on ANY list of exploring Japanese fashion. Especially if you love fashion. Of course there's more but we kept it short. The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 15302 THE CASUAL
This NIKE Shop in Japan Lets You Customize EVERYTHING!
 
05:30
The whole point of Nike Kicks Lounge is hands-on customization. No computers or digitized renders just a free-for-all on any garment that you choose including sneakers. The Casual gives a run down on how it all works in this on-sight episode of The State. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 1481196 THE CASUAL
Why the Streetwear Community Sucks PT. 2
 
06:09
Frugal did it first, we're breaking it down. We didn't tell him. Shots fired. All the beef. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 13765 THE CASUAL
Buyer Beware: The Review of Cav Empt
 
05:30
Street fashion's best 'known' secret is an enigmatic brand in Japan spearheaded by an Englishman, and a world renowned street fashion designer. Cav Empt, known in Japan as CE, is what many consider the epitome of "streetwear"; gritty, grimey, and and unquestionably abstract, CE has become a household name to street fashion enthusiasts while remaining in the underground. We take our hand at dissecting the brand a bit further as there is little information about the brand, yet carries the burden of being at being at the epicenter of the future of "streetwear". Keep it locked on The Casual for more news on Japanese Street fashion & culture, style tips, pick-ups, store reviews, and some good ol' fashion vlogging. As Always, Keep it Casual. Keep the convo going in the comments on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://twitter.com/thecasual_co
Views: 23491 THE CASUAL
What The Hell is Y-3? | WTH
 
04:00
Reggie tackles the Yohji & Adidas mash-up in Y-3 in the return of WTH. The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 21032 THE CASUAL
The Better Drop: Acronym Presto OR Undercover React? | The STATE
 
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#Acronym #ReactElement87 #Undercover #AcronymPresto Reggie Casual takes a look at two of the big recent drops from Nike. The Acronym Presto and the Undercover React. Which is better for your closet? Hopefully we can help with that. The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 13482 THE CASUAL
Techwear: The Essentials & Basics
 
07:05
Every Friday we break out the tutorials on style in our new series 'E.ssentials'. We break down a style or element to its basics giving you the tools to add it to your wardrobe. This week we're starting with a fan favorite in Techwear, the hype utilitarian style. Instead of giving you just brands we're giving you the necessary terms and methods to get this military and outdoors inspired style in your closet. Visit This Is Antwon for more Techwear vids here: https://bit.ly/2ob7Cmh ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 28210 THE CASUAL
Why You Should Go to Japan for Streetwear
 
06:05
Every year thousands of travelers come to Japan in search of something mysterious and many more come for the eccentric society. On this episode of The State we take a look at why you should come to Japan for fashion. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 55143 THE CASUAL
The Most Important Man in Streetwear? | WTH is HIROSHI FUJIWARA
 
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Hiroshi Fujiwara is one of the most celebrated tastemakers in street fashion and streetwear history. Anyone remotely interested in the culture ought to know who he is and why he is so influential. Just in case you don't we put together a little something to show you the man behind Fragment, GoodEnough, and helped propel the careers of NIGO and Jun Takahashi. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 13427 THE CASUAL
5 Simple and Basic Tips For Shopping in Japan
 
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#Travel #Fashion #Japan Tokyo is vast and for the newcomer difficult to navigate. In the world of fashion Tokyo is even more of a behemoth so we put together some basic tips for shopping in Tokyo, Japan. • The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 17036 THE CASUAL
5 Surprisingly Hyped Sneakers in Japan
 
06:07
As far as the sneaker world is concerned Japan is parallel to the west in many ways. The hyped sneakers elsewhere are hyped here. But Japan still has a few surprises. Here are 5 sneakers that receive a bit more fanfare here than in other places. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 321532 THE CASUAL
Best Place for Thrift & Vintage Shopping in Tokyo Japan!?
 
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Reggie takes us on a trip to his favorite place for all-around good vibes in Japan. It also happens to be one on the best places to search for vintage, secondhand, and thrift wares in all of Tokyo. Welcome to Shimokitazawa. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 17263 THE CASUAL
How to Fold a Shark Hoodie (or any zip-up hoodie) Like a Pro
 
07:40
Don't forget to subscribe for updates on Japanese Street Culture, Fashion, pick-ups, brand reviews, The Casual Business, contests, and much more+ Keep the convo going in the comments and on my website and on social below. http://www.TheCasual.co http://instagram.com/ReggieCasual http://twitter.com/ReggieCasual
Views: 54176 THE CASUAL
Tokyo Street Fashion Tour in Harajuku
 
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Reggie Casual takes you on a small virtual tour through the Urahara. A place where fashion meets the street Tokyo, Japan. Take the real tour on your next trip to Japan while it lasts+ Shibuya Street Style: http://bit.ly/2wJgzcQ The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co Music by Nujabes Track 1: http://bit.ly/2xqsw4j Track 2: http://bit.ly/2xpqsMm
Views: 47527 THE CASUAL
The Secret of Japanese Street Culture? | Location: SHIBUYA
 
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We take you out to Shibuya, the epicenter or Japanese street culture, and take a look at what drives the waves and trends. Music By: "Feel Something" - Snake City "Pineapple" - Yomoti The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 12231 THE CASUAL
How NOT to be a HYPEBEAST | THE STATE
 
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The world of street culture has run amok and Reggie Casual gives his tips on how to end the Hypebeasting for good... Even though it's probably in vain. Still we went ahead and gave some guidelines and a pep talk about it. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 106550 THE CASUAL
THE PROS AND CONS OF NEIGHBORHOOD JAPAN
 
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Neighborhood Japan has been a mainstay in Japan's street fashion scene for nearly 25 years and it continues to make waves in the Japanese street fashion scene. But should you get into it? We break down the brands pros & cons in the latest CaseFile segment. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 11454 THE CASUAL
5 MUST HAVE Techwear Sneakers | The Casual x THIS IS ANTWON
 
08:01
Techwear gives us a look that too many are afraid to even try but at least it has getting a bit of shine these past few seasons. As such we compiled a list of 5 of our "MUST HAVE" sneakers while decking yourself out like an urban ninja. We enlisted a little help from an expert to make it more official. ••••• FOLLOW ANTWON on Youtube at his channel+ http://Youtube.com/THISISANTWON ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 76245 THE CASUAL
Vintage & Thrift in Tokyo: CHICAGO EDITION | WEAR AT
 
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On the first edition of WEAR AT we dive into the world of Japanese vintage and thrift by going to the famed Chicago in Harajuku. Take a look inside with us as we give you some details about this one of a kind location. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co See what we have in store! http://mrkt.thecasual.co
Views: 18752 THE CASUAL
Exposing Fake Streetwear? Is it Worth the Time?
 
06:02
Are fakes and reps that bad? Should we be exposing individuals that purchase them and engage in all out war on those that front like their fashion pieces are legit? Reggie Casual discusses the state of fakes and reps in this return to form episode of "The State" ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 25848 THE CASUAL
The Biggest Problem With Street Fashion: "I Like It But I Just Can't Pull It Off"
 
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Reggie gives his theory on why fashion bravery is such a rare trait out west and why those that do are lauded as being the most fashionable and daring. Comparing the difference in attitudes towards fashion from the east and western perspective. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 24774 THE CASUAL
Japanese Street Accessory Brands You NEED to Check Out
 
05:23
Street Accessory brands are becoming huge and you need to be up on them now. An accessory can add so much character to your style that you end up feeling a little bit different than the plain outfits of yesteryear. We break down two notable Japanese accessory brands you shoud check out and a thrid up and comer that making its own mark. ••••• Check out Tachibana Co via the link!: http://Tachibanaco.com DISCOUNT CODE: REGGIE Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 12442 THE CASUAL
HOW TO START A STREETWEAR BRAND PT. 2 • SETTING GOALS, CUSTOMER PROFILE, FINANCIAL SHEET
 
15:35
Part 2 of the series is here and we explore some of the essentials of starting your brand before you even begin designing. We take a look at your goals, building a customer profile and the start of your financial sheet. Q&A Session at the end so stay for that! The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co See what we have in store! http://mrkt.thecasual.co
Views: 84821 THE CASUAL
Streetwear Brand Production & Manufacturing Pt  I (Pt 4)
 
11:35
FINALLY! Part Four of our series in how to start your street fashion label is in and in this episode we focus on Production but just the "making" process. Part II of Production will feature pricing. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 52844 THE CASUAL
How to Buy Bape and Other Japanese Street Fashion Brands!
 
04:04
The Casual is prepping for Season 3! But in the meantime we teamed up with Buyee to give finally give you a way to shop to your hearts content from Japanese Websites! Register via the link below and get started copping your favorite pieces you see here on The Casual and beyond! BUYEE FREE Registration page: http://bit.ly/2AO5One The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 19690 THE CASUAL
Are Yeezys on Life Support?! | The State
 
05:34
Yeezys are losing their thunder. Reggie Casual breaks it all down. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 30046 THE CASUAL
7 Most Anticipated Sneakers of 2018...So Far
 
07:14
The State is changing but we got one last international story to crank out. So here are the 7 most anticipated sneaker sets of 2018 so far. ..... The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 52462 THE CASUAL
Techwear Tips + Japanese Tech Brands
 
10:56
Techwear is burgeoning as a legitimate style in street fashion and we fully expect the community (and brands) to latch on to its growing popularity. But how do you do it and what are some brands already doing it? We break it down from the Tokyo perspective in this episode of THE STATE. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. BRANDS MENTIONED IN THIS VIDEO Discovered: http://discovered.jp/ Y-3: www.y-3.com Cav Empt: www.cavempt.com Snow Peak: https://www.snowpeak.co.jp/ White Mountaineering: whitemountaineering.com Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co See what we have in store! http://mrkt.thecasual.co
Views: 242763 THE CASUAL
How To Market Your Street Fashion Brand | Pt. 8
 
11:41
Reggie lifts the blinders on marketing your new street fashion brand. While certainly not an entire comprehensive study, he breaks down the basics and the most important aspect in all of marketing! ••••• Get Seth Godin's Purple Cow HERE: https://amzn.to/2KvTWih Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 9110 THE CASUAL
The Costs of Producing Your BASIC Streetwear Collection (Pt 5)
 
11:18
The First episode of UNSCRIPTED for 2018 has surfaced and we're covering everything production costs. Instead of giving you hard figures though we're giving you the tools and heads-up about what you actually need to look out for. Don't let this be the end all be all though. Starting a new fashion brand is hard work and your hustle, research, and will go a long way. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 41963 THE CASUAL
HOW TO SELL YOUR BRAND (Pt.7)
 
16:26
Selling your new fashion label is one of the hardest aspects of starting in the fashion industry. You can run into so many issues and even you might feel pressure to just quit after your hard work may not pay off in the time you'd like. Fortunately there are ways to prevent that from happening. We break down sales concepts and the process of selling your brand in this episode of Unscripted. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 16314 THE CASUAL
5 Things We'd Like to See From Streetwear in 2018
 
06:47
We're looking to the future in the final weeks of 2017 and as always the trends will come and go. Here is our top 5 things we'd like to see streetwear culture embrace come the new year. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 21754 THE CASUAL
The History of Japanese Street Fashion | The 80's
 
05:31
A trip down memory lane. We take a look at how the 80's marked the beginning of Japanese street fashion and how much influence the west, namely American culture, had an impact on the styles of today. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 21323 THE CASUAL
Why Its OK to COPY in Fashion BUT...
 
10:39
We tackle the issue of copying and why its always been common place in the world of design and fashion but it should be done with care. In response to our Virgil Abloh episode, Reggie Casual gives his take on what it means to copy and/or steal when it comes to design. ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 17985 THE CASUAL
Have We Officially Overdosed on Virgil Abloh?
 
10:12
Virgil Abloh is all the rage right now in fashion and design but is he overexposing himself and will we begin to tire from the endless collabs and every other article blessing his name as the street fashion sovereign leader? We take a look at that in this edition of The Synopsis ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 ••••• The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Follow us+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 16968 THE CASUAL
Why We're Quitting Streetwear
 
05:53
We quit streetwear and move into the culture at large. ••••• The Casual is the home of international street fashion, culture, and lifestyle based in Tokyo, Japan. Keep it locked for all the latest from Tokyo and beyond. Keep it Casual. Follow us+ http://instagram.com/thecasual.co http://twitter.com/thecasual_co ••••• Register for BUYEE to start shopping online in Japan. BUYEE FREE Registration page: http://bit.ly/2AO5One ••••• Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1
Views: 40876 THE CASUAL