The video is a back alley of the main street Harajuku Omotesando.
Ura-Harajuku (裏原宿?) is a district in Shibuya, Tokyo, Japan.
Ura-Harajuku, or Ura-Hara, is the common name given to the network of smaller Harajuku backstreets spreading perpendicular to Omotesando, corresponding on official maps of Shibuya ward as Jingūmae 3 chōme and 4 chōme.
Ura-Harajuku contrasts with the main vehicle thoroughfares and retail offerings of Harajuku being mostly pedestrianized and showcasing smaller independent shops and dining options. Cat Street, following the course of the main Shibuya River tributary, is the principal route through this district spreading from Sendagaya in the north towards Shibuya in the south.
Harajuku (原宿 "meadow lodging") About this sound listen (help·info) is the common name for the area around Harajuku Station on the Yamanote Line in the Shibuya ward of Tokyo, Japan.
Every Sunday, young people dressed in a variety of styles including gothic lolita, visual kei, and decora, as well as cosplayers spend the day in Harajuku socializing. The fashion styles of these youths rarely conform to one particular style and are usually a mesh of many. Most young people gather on Jingu Bridge, which is a pedestrian bridge that connects Harajuku to the neighboring Meiji Shrine area.
Harajuku is also a fashion capital of the world, renowned for its unique street fashion.Harajuku street style is promoted in Japanese and international publications such as Kera, Tune, Gothic & Lolita Bible and Fruits. Many prominent designers and fashion ideas have sprung from Harajuku and incorporated themselves into other fashions throughout the world.
Harajuku is also a large shopping district that includes international brands, its own brands, and shops selling clothes young people can afford.
Lolita fashion is a very well-known and recognizable style in Japan. Based on Victorian fashion and the Rococo period, girls mix in their own elements along with gothic style to achieve the porcelain-doll look. The girls who dress in Lolita fashion are not going for the "sexy" look, but instead try to look cute, innocent, and beautiful. This look is achieved with lace, ribbons, bows, ruffles, bloomers, aprons, and ruffled petticoats. Parasols, chunky Mary Jane heels, and Bo Peep collars are also very popular.
An example of Sweet Lolita fashion in Japan
Sweet Lolita is a subset of Lolita fashion that includes even more ribbons, bows, and lace, and is often fabricated out of pastels and other light colors. Another subset of Lolita fashion related to "sweet Lolita" is Fairy Kei. Head-dresses such as giant bows or bonnets are also very common, while lighter make-up is also used to achieve a more natural look. Curled hair extensions, sometimes accompanied by eyelash extensions, are also popular in helping with the baby doll look. Themes such as fruits and sweets are often used as patterns on the fabrics used for dresses. Purses often go with the themes and are shaped as hearts, strawberries, or stuffed animals. Baby, the Stars Shine Bright is one of the more popular clothing stores for this style and often carries themes. Mannerisms are also important to many Sweet Lolitas. Sweet Lolita is not only a fashion, but also a lifestyle. This is evident in the movie Kamikaze Girls (2004) where the main Lolita character, Momoko, only drinks tea and eats sweets.
Although kawaii is typically a female-dominated fashion, there are men who decide to partake in this trend. Some men decide to transform themselves into women, more specifically kawaii women. They are able to transform themselves by wearing wigs, false eyelashes, applying makeup, and wearing kawaii female clothing. This is seen predominately in male entertainers, such as Torideta-san, a DJ who transforms himself into a kawaii woman when working at his nightclub."Japanese pop stars and actors often have longer hair, such as Takuya Kimura of SMAP. Men are also noted as often aspiring to a neotenic look. While it doesn't quite fit the exact specifications of what cuteness means for females, men are certainly influenced by the same societal mores - to be attractive in a specific sort of way that the society finds acceptable." In this way both Japanese men and women conform to the expectations of Kawaii in some way or another.
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