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Graphic design is a process which involves process of visual communication and problem solving with the help of space, type and image. It involves overlapping skills of visual communication and communication design and therefore, the term ‘Graphic design’ is in use.
Graphic designers use a variety of visual media like shapes, fonts, colour on print design to convey messages. They are required in many industries like Advertisements, Web designing, Print Industry or Film making. It is an individual’s profession, rather than a team work. More than educational qualifications, thrust is given on individual skills, creativity and genius. The skills used in graphic designing are Adobe Illustrator, Photoshop, 2D, 3D designing, Art direction, Colour theory, typography, print and editorial design etc.
In general, Graphic designers work with images as well as with text forms in order to create a design which is appealing to eyes and gives some message. This could be included in any brochures, logos, advertisements and websites. The images which are included in work are photographs, paintings and output of digital media.
Various Colleges, Academies and Institutes in India provide various courses on Graphic Design in India. The courses include Certification and Diploma courses in Graphic Design, Multimedia & Graphics, Graphics & Animation, Advertising and Commercial Arts. There is Bachelor of Arts (BA) in Graphics design or Bachelor of Science (B. Sc) in Multimedia, Animation and Graphics. Post graduation in arts (MA) is available in Visual Arts and Animation.
Graphic designers can get an opportunity to work with any Graphic designer firm. Graphic designing is a growing industry and talented people are hunted. A benefit of working in a designing firm is that one gets exposed to variety of work and of several clients, at the same time. Some companies who have an auxiliary branch of graphic designing hire Graphic designers on work basis. Even working as a freelance Graphic Designer is also a lucrative and challenging job after gaining good amount of experience in this field. Companies or institutions like newspaper, magazines, publishers, restaurants, museums or organisations involved in any kind of public display surely have requirements for Graphic designers. Alternative jobs like logo designing, advertisement designing, photography editing, book & magazine layout arts, illustrators or art direction can be taken up by a Graphic designer.
A fresh Graphic designer may start with 1.5 to 2 lakhs per annum. However, a professionally experienced one can get a good remuneration, depending upon his employer. Working with a renowned firm also includes bonus, profit sharing and other perks along with the salary.
The Indian Graphic design firms are Skyy, Design parichay, Liquid designs, Zero designs, etc. The Internationally recognised graphic design firms are many but to name a few top designer firms, they are Pentagram, Landor, Meta Design, Saffron Band Consultants, Happy Cog, The Chase, Flux Design, Dessein, Labbrand, Total Indentity Group, Litmus branding, Casa Rex, Brandient, ID&B and eat Creative.
Today, everything in the market has to be appealing to people. Therefore, with the help of graphic designing, the message can be conveyed in more creative way than the actual thing itself.
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