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Search results “Product and brand marketing”
Product - Brand Strategies
 
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This video explores "How to improve your chances of success as a brand?" An identification of what makes a quality brand name, logo, and slogan is illustrated in the video. As well, the 5 different types of brand strategies are also explored.
Views: 27728 Jason Richea
Why Your Brand Is More Important Than Your Product
 
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Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: http://www.entrepreneur.com/video/239915 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 29022 Entrepreneur
Brand vs Product
 
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This highlights the difference between marketing brands and selling products, and introduces COMPETITIVE POSITIONING - Best Practices for Creating Brand Loyalty .
Views: 53034 Richard Czerniawski
Positioning a Brand: Best Practices for Marketing Product Features With Humor
 
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http://602communications.com How can you get customers interested in your best product features without boring them to tears? The secret is slipping in a laugh at just the right place so customers don't notice the hard sell. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a brand. See how some of the best television ads turn a long list of boring product features into a skit that entertains while it informs. See more Emotional Marketing videos at http://602communications.com.
Views: 41814 Graeme Newell
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 105415 Brian G Johnson TV
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 1554392 Scoop
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3742831 TED-Ed
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1417239 NorwichBSchool
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 547883 TED Archive
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1370418 Evan Carmichael
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 203916 ThoughtCatalyst
Sasha Strauss | $100,000 of Brand Strategy Advice
 
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A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 125179 BINA LA
How to Brand a Product with a Voice: Marketing Amsterdam | Geerte Udo, I amsterdam | OnBrand '16
 
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How do you brand a product with a voice? In her talk, I amsterdam's Director of Marketing, Geerte Udo, explains how the city's brand is created by the voice of the people, by both the inhabitants and the visitors. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me
Views: 356 OnBrand Magazine
Concept 2 : Product vs  Brand
 
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What is a product? What makes a product a brand? Differences between the two. Real life example explained in detail.
Views: 2390 ManagementParadise
Marketing chapter6 : Product, services and brand (AROMATISKAA)
 
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Special for you, Madam Joanna
Views: 705 intan omey
Positioning a Brand: Selling a Lifestyle, Not Just a Product
 
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http://602communications.com Justin Boots is a brand that inspires feverish devotion from it's fans. In this presentation, emotional marketing guru Graeme Newell examines just how they do it, and what other brands can learn from it.
Views: 7799 Graeme Newell
Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 20868 Graeme Newell
Positioning | Product and Brand Positioning
 
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Product and Brand Positioning in marketing. Source: Principles of Marketing By, Philip Kotler. worldometers.info/world-population/
Views: 34 FST Study
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Positioning a Brand: Best Ways to Market Uninteresting Products
 
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http://602communications.com Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the hardest job of all. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best marketers in the world make the dullest products sound dazzling. See more Emotional Marketing videos at http://602communications.com. Graeme Newell from 602 Communications digs into some of the best advertising campaigns from that most generic of sectors - the bottled water industry. Despite the fact that water is the ultimate commodity product, these Madison Avenue masters have taken positioning a brand to a whole new level. Gone are worries about tying the brand back into priority features. This is an advertising task that begins with the ultimate blank slate: a pure, featureless, and ultimately uninteresting product. Marketing generic products like bottled water forces marketers to firmly ground their advertising in the place where all marketing should begin - the customer's experience of herself. When clients are ready to advertise, they will come to an agency typically having fallen in love with their own product. They don't typically ask themselves, "what is customer focus?" They believe that their product's feature set is divinely inspired to move customers and that their product is the obvious choice. The best television ads will take that dazzling product and temporarily set it aside. When positioning a brand, they will bring the customer's own sense of identity to the top marketing chain, then decide how that product furthers her own personal goals. Many marketers asked themselves, "what job is the customer hiring this product to do?" This clearly puts the marketing on a solid base of customer experience and forces both the agency and the client to put aside their own love of the product they worked so hard to create. The truth is that most customers treat the products they use as everyday commodities. From soap, to detergent, to beer, to coffee, we just don't think that much about purchases that we make. Most of our product preferences are grounded in gut instinct, not an objective comparison of features. We just like the product, and we don't think that much about why. The best advertising campaigns never forget this and always market from a customer-centric vantage point. This is the transcendent mindset that great marketers of generic products understand. Because their wares are the quintessential definition of an uninteresting product, the pretense of an exemplary feature set is gone. In this presentation, "Positioning a Brand: Best Ways to Market Uninteresting Products," keynote speaker and emotional marketing expert Graeme Newell shows you how the best marketers plain and simply get over themselves and embed a dazzling persona on to a product that should have no differentiating factors at all. Check out some of the best television ads around in this presentation that answers the question "what is customer relationship marketing?" Transcription of Text From The Video: "Positioning a Brand: Best Ways to Market Uninteresting Products." One of the biggest problems with advertising? Everyone thinks they're one-of-a-kind, even though most products really aren't that much different. Now a few products really ARE revolution, like Dyson vacuums. That roller ball proves it's different! Or the greatest couch potato invention in history! Now there are some industries where new features are rolled out constantly, like the mobile phone business. The advertising must continually explain new calling plans and new features. Product feature marketing works great when the features are continually improving, but this is the exception, not the rule. The trick is to avoid one of marketing's biggest mistakes - crowing about a small product improvement that no one's gonna care about. So what do you do when you can't market the bells and whistles any more? Well look no further than that ultimately generic product - bottled water. They've created a brand out of absolutely nothing. Dasani is the rebellious, thrilling water for those who don't follow the rules, and are always looking for a walk on the wild side. Perrier is the risk taker's water. Danger is what they want from a bottle of water. Evian is the young water...This is water we're talking about here - totally generic - but these companies have built an entire persona, out of nothing. This is marketing built entirely on how the customer wants to see herself, not how she feels about water. So remember, take a hard, honest look at your product. Is it truly unique? If so, embrace that, and put your features out on display, but if not, then you should build your marketing from the customer's ego up, not from the product features down. I'm Graeme Newell, and that's Emotional Marketing. See more Emotional Marketing videos at http://602communications.com.
Views: 19957 Graeme Newell
Brand Marketing your Product - Los' Notes 003
 
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How do I brand? How do I market? What is brand strategy? What is brand marketing? Carlos talks with Dominic Nguyen about his company, "Bad News Clothing Company" brand, and marketing. Carlos wants entrepreneurs to learn how to not only start their business but grow it afterwards.
Views: 160 Clutch Studio
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Brand and Product Marketing
 
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Brand and Product Marketing. Advertising Techniques. These methods are very helpful for Brand and Product Marketing. Facebook Page, Facebook Group, LinkedIn Company Page. Facebook is a number one brand and product marketing platform. You can boost your brand and product marketing using Facebook paid (ads) program. Create your own Facebook page and group. Share your content to another group and page. Like and comments to another post, page and group. All these methods are very helpful. YouTube ads program is very effective for branding and product marketing. You can use this method for branding and product marketing. Create your own YouTube channel, upload your videos, share them into Google+, Facebook, Twitter and LinkedIn. This may boost your brand marketing and product sales. LinkedIn is a top valuable brand and product marketing hub. Create your own company page and group. Increase your LinkedIn network, post and articles. Share them in your own feed, company page, group and other people. It will take you upstairs. Google+ is another social media platform. This platform is best for branding and product marketing. You can do this very easily in this platform. Twitter is another best platform for branding and product advertising. You can advertise your brand and product in Twitter. Create you own website, build your professional sales and marketing team, Clearly highlight your brand name and product. Highlight your contact address. Build your own IOS and Android apps with brand name and product. Create your TV ads*Focus your banner and leaflet* Email and SMS marketing is much effective methods for branding and product advertising. You can use this method. Powered by Garments Arena*Published by Jahidur Rahman*Email: [email protected] +8801617706813 Skype: Jahidurtech www.facebook.com www.youtube.com www.linkedin.com www.plus.google.com www.twitter.com Thanks to all.
Views: 31 Garments Arena
Amazon marketing | brand vs product name vs product type
 
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This amazon marketing video will show you how to choose keywords which should be based on the brand name,product name or product type,however you need to be careful when using these in your urls please check amazon terms and conditions.
Views: 1199 amazonassociatetutor
Instagram Marketing Tips For 2018: 5 Advanced Strategies to Grow Your Instagram Quickly
 
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Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly. I've used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing. Subscribe to my channel to be notified when new videos drop https://www.youtube.com/subscription_center?add_user=chriskubby Chris 'Kubby' Kubbernus builds businesses with heart. Follow his journey. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubby Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubby Periscope: http://periscope.tv/@chriskubby Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/kubby
Views: 454876 Chris 'Kubby' Kubbernus
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 882389 Video Influencers
eTalks - The Secrets of Food Marketing
 
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Think you aren't being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable. You can stop the spin at http://www.ciwf.org.uk/truth ------------------------------- This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF – ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life: Cast: Actress: Kate Miles Crew: Director: Edward L. Dark Writer: Stephen Follows Producer: Lucy Fazey Executive Producers: Stephen Follows & Edward L Dark Editor: Rob Garwood Casting Director: Annelie Powell Production Designer: Jenny Ray Graphic Designer: Vincent Chatell Stage Manager: Gareth Weaver Costume: Giulia Scrimineri Camera Operator: Steve Brook-Smith Camera Operator: Anthony Gurner Camera Operator: George Simpson Sound Recordist: Sean Plunkett Production Assistant: Lauren Allen On Set Runner: Jessica Zuniga Speakers and Performers: Host: Tom Allen Paleoanthropologist: Ella Murray Astrophysicist: Ricarda Beckmann Burlesque Dancer: Scarlette Belle Shot on Location at: The Yard Theatre in Hackney Wick
Level of Product and Brand Management
 
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Subject:Hotel & Tourism Management Paper: Tourism and Hospitality marketing
Views: 61 Vidya-mitra
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing Without Advertising | Manu Kumar Jain | TEDxIIFTDelhi
 
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Is Advertising necessary to build a brand? Hear it from Xiaomi India Head, Mr. Manu Kumar Jain. Manu Kumar Jain is the Country Manager and India Head for Xiaomi, which holds the Guinness Record for the “most number of products sold on a single online platform in 24 hours”. He has been responsible for putting the Chinese company in India’s top five-selling smartphone brands, in record time. He features prominently among Fortune India’s 40 under 40 (2015 & 2016) and Business Today’s India’s top executives under 40 (2015). Jain also features among GQ’s 50 most influential young Indians (2015) and Economic Times’s 40 under 40 (2016). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 246008 TEDx Talks
The Difference Between Brand and Product
 
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Reza Bavar, CEO and Founder of Kaloud, Inc. (http://www.kaloud.com) explains that your brand is not your product and it's important to know why. In this video, Reza discusses the subtle differences between your brand and what you produce. FOR MORE EXPERT CONTENT VISIT: http://www.docstoc.com/resources/videos Docstoc is the largest online collection of business and legal documents to help you grow and manage your small business and professional life. http://www.docstoc.com/video/84106623/the-difference-between-brand-and-product
Views: 22700 docstocTV
Marketing Guru David Aaker, "Brand Relevance"
 
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Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley's Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself. Visit our website at http://haas.berkeley.edu
Views: 73726 Berkeley Haas
Product कारखाने में बनता है  Brand दिमाग़ से | Anurag Aggarwal
 
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I have made this video, especially for those businessmen and entrepreneurs who desire to convert their product and services into a “Brand”. As it is a fact, Products are manufactured in factories but Brands are manufactured in the mind. =========================== Subscribe to my channel https://www.youtube.com/user/anuragaaips =========================== Website: http://anuragaggarwal.com E-Mail: [email protected] Contact no.: +91-7834998181
How To Add More Products To Your Brand And Make More Money!
 
10:00
Watch this whiteboard video marketing brand presentation on how to discover product ideas in your brand. If you want to add more products to your brand without having to put out a whole bunch of cash then amazon affiliate marketing may be the answer. If you want to be a successful entrepreneur, you're definitely gonna want to watch this session for more video marketing tips. I got this idea after I started hearing from a lot of people who are strapped for cash and they can't really launch product two three four and five yet. they're stuck. We can test products and create content. Video Review: Step 1) Hot Products 01:31 Step 2) Create Videos 03:38 Step 3) Amazon Affiliate 04:19 Step 4) Sales Data 06:00 Step 5) Private Label 07:04 • Check out my Weekly Workshop Here: http://theamazingseller.com/workshop/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://theamazingseller.com/youtube ★☆★ Check out my Blog ► http://theamazingseller.com A Few of The Many Topics Discussed on My Blog are: ▪ Marketing Strategy Pat Flynn - http://theamazingseller.com/314 ▪ Insert Cards - http://theamazingseller.com/054 ▪ Video Marketing - http://theamazingseller.com/510 ▪ Advertising & Marketing - http://theamazingseller.com/522 ▪ Building Sales Funnels In Your Business (What – How And When?) - http://theamazingseller.com/527 ▪ 3 Types Of Sales Funnels For Your Business (Survive Without Amazon Sales)- http://theamazingseller.com/230 ▪ Product Selection - http://theamazingseller.com/429 ▪ FBA (Fulfillment by Amazon) - http://theamazingseller.com/459 ▪ Sourcing - http://theamazingseller.com/332 ▪ Email List Marketing - http://theamazingseller.com/520 ▪ Email List Building - http://theamazingseller.com/157 ▪ Facebook Fan Page - http://theamazingseller.com/485 ▪ Private Label - http://theamazingseller.com/440 ▪ How To Launch Products - http://theamazingseller.com/465 ▪ Jungle Scout - Greg Mercer - http://theamazingseller.com/344 ▪ Amazon PPC - http://theamazingseller.com/119 ▪ Keywords - http://theamazingseller.com/483 ▪ Entrepreneur - http://theamazingseller.com/125 ▪ And Much More Top Tools & Resources For FBA Private Label Sellers - http://theamazingseller.com/resources ★☆★ FOLLOW ME BELOW★☆★ Facebook ► http://theamazingseller.com/fb Itunes► https://itunes.apple.com/us/podcast/the-amazing-seller-podcast/id963294070 Instagram► http://instagram.com/scottvoelker
Views: 2006 The Amazing Seller
5 Online Marketing Strategies For Beauty Businesses
 
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I received a question asking me to give some online marketing strategies, so in this video I do just that. You'll learn five tips you can use to market your online business. You can get my book Fully Booked here: http://bit.ly/FULLYBOOKED Learn more about Million Dollar Stylist® LIVE! here: http://www.milliondollarstylist.com/live-events/milliondollarstylist/ ♦ Want More Videos? ♦ Subscribe to my channel to see more! ♦ Find Me Online ♦ PERISCOPE: @marquettabreslin TWITTER: http://twitter.com/MarquettaB WEBSITE: http://MarquettaBreslin.com/ INSTAGRAM: http://instagram.com/marquettabreslin FACEBOOK: https://facebook.com/MarquettaBreslinFanPage PINTEREST: http://pinterest.com/marquettabre/
Views: 51462 Marquetta Breslin
This Is a Generic Brand Video, by Dissolve
 
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Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2401267 Dissolve
Sell YOURSELF, Not Your PRODUCT! 5 Tips to Build a BETTER Brand in 5 Minutes!!
 
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Henny’s Hangout Episode 020 "People don't care how much you know, until they know how much you care" - T. Roosevelt .. After a super busy month a gained perspective on selling YOURSELF before selling your PRODUCT. Here’s 5 tips in 5 Minutes that will help you learn to just that more efficiently 👌🏼✊🏼💪🏼 🙏🏼#hennyshangout #ilovewhatido #5minutefridays FOLLOW ME ONLINE HERE: Website: http://hennythabizness.com Instagram: https://www.instagram.com/hennythabiz... Facebook: https://www.facebook.com/hennythabizness Twitter: https://twitter.com/hennythabizness Snapchat: https://www.snapchat.com/add/hennythabiz Soundcloud: https://soundcloud.com/henny-tha-bizness Here is my current GEAR KIT: https://kit.com/hennythabizness
Views: 5622 Henny Tha Bizness
Product vs Brand vid
 
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Difference between Product and Brand
Views: 25 digital marketing
Successful Product Launch Marketing & Brand Positioning Dubai, UAE, Sept 2013
 
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After the success of the session that we delivered in October 2012 in partnership with IRR Middle East we were only too happy to return and deliver the same programme with updated content that adopted a more robust approach underpinned by statistical insight and relevant case studies. This year organisations from food, FMCG television, property, places (ports and free trade zones) and telecoms attended from brands such as Etisalat, Dubai Multiple Commodities Centre, Dubai Properties Group, Abu Dhabi Ports Authority, OmanTel and MBC TV.
Marketing project - Develop brand for a local product
 
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Basically I developed this video (more precisely slideshow) as just a part of my presentation only. All the pictures are shown in the video are taken from the internet. Breif: local product was given which was GAMCHA (local Towel) by the course instructor. We had to develop our brand for it and to give tagline. So I decided to develop 2 different brands to get into two totally different markets. My first brand was obviously for local market (Bangladesh) and the other one was for overseas markets (firstly UK).
Views: 245 Shahriar Rifat
Product and Brand Issues - 2 (BSE)
 
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Subject : Bussuness Economic Paper : Marketing management
Views: 6 Vidya-mitra
Determining Your Product: Music or Artist Brand [Digital Dash w/ Kohrey]
 
04:30
Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 2216 BrandMan
Johnson & Johnson: The Making and Marketing of Sustainable Brands (high-lights)
 
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Al Iannuzzi, Director in the Worldwide Environment, Health & Safety department and Keith Sutter, Sr. Product Director for Sustainable Brand Marketing discuss the ins and outs of creating and marketing more sustainable products at Johnson & Johnson. The company's signature Earthwards process sets the bar for developing greener products, but it is not always easy making already successful products and brands greener without altering the customers' experience. They explore the motivations and impacts of the program, as well as the internal decision making processes as J&J implements changes and communicates them to its customers.
Minuteman Press Canada Print Franchise - Business Branding, Marketing, Promotional Products
 
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At Minuteman Press, We Design, Print & Promote...YOU! Learn more about Minuteman Press and find your local center in Canada at http://www.minutemanpress.ca For Minuteman Press franchise opportunities, visit http://www.minutemanpressfranchise.com
how to create your own brand,  product line, private labeling,
 
01:22:57
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L'Oreal. How did L'Oreal win over Clairol. Does it mean Clairol is not "worth it?" Most products have the same ingredients, but different sales pitches make different prices. To buy brand or not to buy brand. Shampoo ingredients; water, SLS (sodium Laureth Lulfate) or Ammonium Laureth Sulfate; those are the ingredients, the rest are buffers for marketing. Thick or thin shampoo; the salt is the matter. Salt makes shampoo to thicken, but, is it good for you? How much do you pay for shampoo. How much does it cost. $14 cents a gallon for gel? Yes, it is possible. Watch how S. Miller makes gel in front of your eyes; water, carbopol, color and perfume. Add salt if you want it to magically turn into a spray gel. About Johnny B and his gel accident that became a popular gel. Learn about cuticle oil, it's pricing and mineral oil as the main ingredient. Did Germans invent the detergent. What company started to manufacture silicone; is it really made of sand? Is coconut oil organic; do they mix acetone with it? Gel or mouse? Which one to chose as a styling aid for your hair. An eye opener video, so much information for cosmetologists, barbers, beauty school students, salon professionals, entrepreneurs who would like to make money by making their own products through private labeling and making it a popular brand. Where to sell it; is Costco a good choice to diversify your products that were exclusive to salons when you started to market it. Learn marketing techniques. Video by beautyhealthtravel channel. Guest speaker S. MIller.
Views: 287775 BeautyHealthTravel
How to Create Great Product and Company Names
 
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http://CatchwordBranding.com How to create a great brand name or corporate identity that reflects your marketing goals, presented by naming expert Maria Cypher
Views: 39921 Catchword Branding
Brand vs Product
 
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Richard Czerniawski talks about brands vs. products.
Views: 262 Richard Czerniawski