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Accomplish More with PDMA
 
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Make a better product for tomorrow, join the PDMA community and realize the impact! www.pdma.org
Views: 812 PDMA HQ
How to avoid the pitfalls of Product Development | Philips Innovation Services
 
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Philips Innovation Services can help you uncover the three main pitfalls of Product Development, and build a more successful product. Find out how now: https://www.innovationservices.philips.com/startup-ventures/ Building a successful product means dodging the unknown dangers of product development. Philips Innovation Services can help uncover the three main pitfalls that could stunt your product’s growth. ____ Pitfall #1 – Thinking you know your market well enough Hoping your product has potential is different to knowing its value to your customers. Even if your product could help customers, certain regulations may stop you selling it to them. Solution – Understand your market, not just your product. Focus on the value of your product, and understand the risks of the regulatory system it will be part of. ____ Pitfall #2 – Taking short cuts Imagine exploring a corridor full of doors that slowly narrows. The doors are the different decisions you could take. Don’t rush ahead and ignore important decisions – you can hit a dead end, and it can be expensive to go back. Solution – Seek out and face your potential challenges head on. Thinking you can solve problems later is risky. Address potential issues early, while you have time and money. _____ Pitfall #3 – Getting too attached to your prototype Your first idea won’t be your best idea. Don’t fall in love with it, as your end product will look very different. Solution – Have an open and explorative mind. By the time something gets to market (which could take years) demand may have changed. Develop a prototype that offers flexibility, while you discover what the market wants. Together, we won’t just get your product to market – we’ll make sure you develop the best possible product for your customers. Don’t be scared of uncertainty. Embrace it, as soon as possible. Good luck!
Register for the 2017 PDMA Annual Conference
 
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Registration is open for the 2017 Product Development and Management Association Annual Conference on November 11-15 in Chicago, Illinois. Register at www.pdma.org/annualconference.
Views: 109 PDMA HQ
PDMA 2015 Annual Conference | Ignite Your Drive for Innovation
 
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November 7-11, 2015 Disneyland Hotel, Anaheim, California Register today at www.pdma.org/annualconference
Views: 721 PDMA HQ
Skyline Exhibits is OCI Award Winner from PDMA | Trade Show Innovation
 
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Read the press release at http://www.pdma.org/p/bl/et/blogid=3&blogaid=53 2012 marks the 25th Anniversary for The Product Development & Management Association's (PDMA) Outstanding Corporate Innovator Award (OCI). OCI is the only global innovation award which recognizes companies which have demonstrated sustained and quantifiable success in developing and launching new products and services. Recently announced as the 2012 OCI Winners were Clorox, Faurecia and Skyline Exhibits. The Winners will receive their awards on October 23, 2012 during the annual Product Innovation Management (PIM2012) Global Conference in Orlando, Florida. At the conference the Winners will share the best practices and next practices which have contributed to their success, providing a significant learning opportunity for attendees.
Views: 1560 Skyline Exhibits
About the Boston Product Management Association
 
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This video provides a brief overview of the Boston Product Management Association (BPMA), the only professional association in the Greater Boston region dedicated to the career development of product management and product marketing professionals. BPMA is a not-for-profit, membership-based association that offers both local events as well as a comprehensive set of online resources. Our membership of product professionals consists of product managers, product marketing managers, product planners, brand managers and other professionals engaged in the management and development of products or services.
Views: 645 jonathanlevene
Uncap Your Creativity at the PDMA 2016 Annual Conference
 
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Best rates end August 26! The PDMA Annual Conference is a unique opportunity to access fellow practitioners and academics in order to address the most current challenges affecting your day-to-day product development and management work. Unlike other events, the PDMA Annual Conference leverages current industry-leading education and content created by product management professionals, for product management professionals.
Views: 546 PDMA HQ
marketing research for beginners, understanding marketing research fundamentals
 
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marketing research for beginners, understanding marketing research fundamentals. Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face. Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research. Market research involves two types of data: Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Most of the research you gather will most likely be secondary. When conducting primary research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents. Specific research, on the other hand, is precise in scope and is used to solve a problem that exploratory research has identified. Interviews are structured and formal in approach. Of the two, specific research is the more expensive.
ISPMA Planning Course Introduction
 
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Tolpagorni has together with ISPMA developed this Product Planning Excellence Program for software intensive products where you will learn how to develop realizable roadmaps, how to hand-over prioritized requirements to development and the role of requirements engineering in software product management. http://www.tolpagorni.com/training-overview/planning
Views: 84 TolpagorniPM
Collaborating with the Product Development Team at Affiniscape
 
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Willis Turner CAE SAE, shares his insights on working with Affiniscape's Product Development Team to better serve the Sales & Marketing Executives International.
Views: 60 affiniscape
Vijay Govindarajan talks about "The Three Box Solution" to Leading Innovation
 
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Innovation guru Vijay Govindarajan expands the leader’s innovation tool kit with a simple and proven method for allocating the organization’s energy, time, and resources—in balanced measure—across what he calls “the three boxes”: • Box 1: The present—Manage the core business at peak profitability • Box 2: The past—Abandon ideas, practices, and attitudes that could inhibit innovation • Box 3: The future—Convert breakthrough ideas into new products and businesses The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization. Supported with rich company examples—GE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Services—and testimonies of leaders who have successfully used this framework, this book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation. Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing business—one that is still thriving—while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it? - - - - - - Subscribe to The “American Management Association“ Channel HERE: http://bit.ly/AMAYouTube Learn More About Training with The “American Management Association“ HERE: http://bit.ly/AMALearns Follow The “American Management Association“ on LinkedIn HERE: http://j.mp/LinkedInAMA Like "The “American Management Association“ on Facebook HERE: http://bit.ly/AMAFacebooks Follow The “American Management Association“ on Twitter HERE: http://bit.ly/AMATweets AMA Experience – Learning through doing. Discover how AMA’s experiential learning approach can provide you and your organization with engaging, inspiring, and interactive solutions. Learn More HERE: http://bit.ly/AMALearns Training Solutions for Individuals, Organizations and Government Agencies A VARIETY OF TRAINING OPTIONS AMA's assortment of leadership development and management training programs makes it easy for you to get the education results you need
Toni Hoover - Full Interview with LeadersIn
 
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Toni Hoover, joins LeadersIn live at Biotech Week, Boston, to tell us how – from millionaires to the everyday giver – we can ALL put philanthropy into practice. Toni also insightfully reveals why we can’t have innovation without diversity and how she – as a woman serving on multiple non-profit boards – manages her time effectively to fit it all in. Dr. Toni Hoover is Director (Strategy, Planning, and Management for Global Health) of the Bill and Melinda Gates Foundation. She leads a team that is responsible for supporting the programs and functions with business strategy and operations, portfolio and project management, and engagement with product development partners. Her team is working to create more opportunities to consistently deliver high impact interventions in global health by integrating the network of diverse partners involved in product development by leveraging their respective strengths. She also oversees the foundation’s new Fellows program for future leaders. Before joining the foundation in 2012, Toni was Senior Vice President and Site Director at Pfizer Worldwide Research and Development, overseeing the operations of the company’s largest R&D laboratories located in Groton, Connecticut. She is a 25-year veteran of pharmaceutical R & D product development and management where she held positions in clinical research and operations, project and portfolio management, and laboratory and facilities management. While at Pfizer she led the global development of Lyrica® from exploratory development through early commercialization. Toni received her Bachelor of Arts, Masters and Doctorate in Psychology and Social Relations from Harvard University. She serves on several not-for-profit boards, including the New York Academy of Sciences, Xavier University of Louisiana, the Joyce Theater, and the Pacific Northwest Ballet.
Views: 57 LeadersIn
Rich Mironov on Great Product Management @ ProductCamp LA
 
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Rich Mironov delivers the keynote address for ProductCamp.LA 2014. The topic of the presentation is: Product Management: Good, Better & Best. How do you become a great product manager? The talk is about what separates good product managers from great product managers.
What is a successful onboarding process? by Robbie Baxter, Author of The Membership Economy
 
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Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy. A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table and Women in Consulting. She has been quoted on business issues in the Wall Street Journal, eCommerce Times and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs and Management Consulting News. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS models, subscription models, and the implications of social mobility. She applies marketing discipline to business strategy, whether serving as a retained advisor to the leadership team, conducting market research and validation to assess new opportunities, or developing and implementing marketing programs to identify, generate and retain new leads and customers. A longtime resident of Menlo Park, Robbie has developed strong relationships throughout the Silicon Valley community, with investors, attorneys and business leaders. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College, and is an active volunteer with both institutions. #DESCRIPTION Baxter provides three key steps for organizations to create a successful on-boarding process which refers to what happens after a consumer signs up for membership or purchases a subscription for a service or product. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012. SarderTV is an exciting, forward thinking media company focused on the promotion of learning.
Views: 442 Russell Sarder
Don Ross at the 2017 PDMA Competitive Edge Conference
 
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Donald Ross, MBA, PhD, president and founder of Innovare, is a breakout session speaker at the 2017 PDMA Competitive Edge Conference. Ross' session, "5 Steps to Team Discovery — Creating Shared Market Insights to Guide Innovation" will explore how to conduct a systematic and repeatable discovery in the front end.
Views: 76 PDMA HQ
Product Roadmaps: Creating a Compelling Vision, Part 1 - Jim Semick @ ProductCamp LA
 
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Jim Semick, Co-founder of ProductPlan.com discusses Roadmap planning: Jim discusses different ways of organizing your product roadmap and grouping your initiatives into themes. He covers processes for prioritizing what gets on to the roadmap and getting buy-in from executives and other stakeholders. He discusses tips for presenting a compelling product roadmap to different audiences.
Agile Product Owner Vs. Product Manager
 
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Agile Product Owner Vs. Product Manager: A panel discussion co-hosted with the Boston Product Management Association (BPMA) With Vanessa Ferranto, Ellen Gottesdiener, Matt Kaplan, Piyum Samaraweera and Bruce McCarthy Videography and Editing by: Ronald Verge May 7, 2015
Views: 2039 Agile New England
Project Management Tutorial: Develop a business case to start a new project
 
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Project Management Tutorial - If you are thinking to transition into a project management role, if you are preparing for a PM interview or if you just started as a project manager this project management channel is for you. Discover how to efficiently lead projects by learning tools and techniques to manage scope, time and resources. The course will enhance your proficiency in project management. Course topics include: - Understand PRINCE2®, PMI®, Agile, SDLC, ITIL, Lean Six Sigma to select the suitable methods, tools and software for your project - Learn to start a project developing a project charters and a business case - Gathering and prioritize requirements - Plan schedule, costs and communication avoiding analysis paralysis - Manage senior stakeholder and efficiently report progress - Manage risks and issues to ensure project success Understand the difference between project management and project leadership - Managing team, schedule, costs and quality - How to close a project and transition it to BAU Operations This channel is an introduction to project management concepts and tools. If you are an experienced project manager or want to prepare for the PRINCE2® or PMP® certification exam we recommend to use additional resources to cover exam relevant knowledge areas more in-depth. However, completion of these videos may count for credit toward certification or continuing education. Please review professional association websites for further details on certification and recertification prerequisites. MAVO Institute delivers project management training to help professionals prepare for certifications and achieve their career goals. Our mission is to help shrinking the widening skills gap and complement offers from existing MOOC providers. Current courses include Payments Industry Primer, Project Management, Program Management, Product Management, Process Improvement & Quality Management, Data Center Management and Business Systems Data Analysis.
Views: 17170 mavoinstitute
PDMA Keynote: Michael E. Docherty, Venture2, Inc.
 
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Hear from industry masterminds like Michael at the 2016 PDMA Annual Conference, October 16-19 in Atlanta, GA. To view Michael's session topics and other keynote speakers visit www.pdma.org/annualconference.
Views: 102 PDMA HQ
How can you increase customer loyalty? by Robbie Baxter, Author of The Membership Economy
 
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Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy. A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table and Women in Consulting. She has been quoted on business issues in the Wall Street Journal, eCommerce Times and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs and Management Consulting News. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS models, subscription models, and the implications of social mobility. She applies marketing discipline to business strategy, whether serving as a retained advisor to the leadership team, conducting market research and validation to assess new opportunities, or developing and implementing marketing programs to identify, generate and retain new leads and customers. A longtime resident of Menlo Park, Robbie has developed strong relationships throughout the Silicon Valley community, with investors, attorneys and business leaders. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College, and is an active volunteer with both institutions. #DESCRIPTION Baxter talks about how many companies confuse loyalty with inertia and she provides examples of why it is so important for organizations to continually evolve and improve products and services. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012. SarderTV is an exciting, forward thinking media company focused on the promotion of learning.
Views: 67 Russell Sarder
PDMA.NL - TU Delft Research about how innovation really takes place
 
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In a joint study by Delft University of Technology and PDMA.NL, 10 teams of graduate students have worked hard to research innovation in NPD. Innovation successes and failures were examined to determine which parameters promote innovation and which lead to opposition, misunderstanding and frustration in organizations. The results of their research was presented at the seminar in June 2011, along with the presentation of the PDMA.NL book "Good news from the Netherlands in 2011." This is the introduction movie. More info on: http://www.pdma.nl/nieuws/de_stand_van_innovatie_in_nederland_2011
Views: 236 PDMANL
Coriolis: A trendsetter in innovative biopharmaceutical product development
 
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Coriolis is the leading independent contract research organization dedicated on formulation development of biopharmaceuticals. We transform our customer’s vision on new molecules into successful products from first-in–human to commercial.” Coriolis competence is integrated into 3 different business units for liquid formulation including high concentration, lyophilization development and analytical services under R&D and GMP. Our customers are big pharma as well as midsize and small biotech companies, from all over the world (equally spread between the US and EU about 15% are located in Asia). http://www.coriolis-pharma.com
Views: 2354 WebsEdgeHealth
PDMA Keynote: Terry Jones, Travelocity
 
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Register now at www.pdma.org/annualconference PDMA is thrilled to welcome Terry Jones as the main stage keynote at the 2016 PDMA Annual Conference. Learn from Terry's real-world experience as Founder and Former Chief Executive Officer of Travelocity & Former Chairman of Kayak.com on the "Business of innovation." Be prepared to learn how to execute simple steps to grow a company culture that can nurture new ideas and organizational structures, do more with less, how to kill a project not a person, play to your strengths, fail fast and adapt, and much more.
Views: 167 PDMA HQ
You are the Product of your Habits  | Mr Sonu Sharma | For Association Kindly Cont : +91 7678481813
 
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Join Our Dynamic Team Today. Join us to Earn Life Changing Income! Partner With Us & Find Your Power Voice (Call or Whats app @ 91 7678481813
Views: 1547190 Sonu Sharma
PDMA.NL - Anthony Di Benedetto & Dries Faems
 
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PDMA masterclass on May 12th, 2011 in Eindhoven. Small impression. Lecture on Managing Value Creation In R&D Alliances by Dries Faems. Lecture on Why New Ventures and Suppliers Should Work Together by Anthony Di Benedetto.
Views: 55 PDMANL
Sarah Robb O'Hagan at the 2017 PDMA Competitive Edge Conference
 
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Sarah Robb O'Hagan, CEO of Flywheel Sports, is this year's keynote speaker at the 2017 PDMA Competitive Edge Conference. Join us in Chicago on November 11-15 and hear Sarah's exciting keynote, "Change the Game by Playing Your Own: How to Build an Unbeatable Company." Register for the Competitive Edge Conference at pdma.org/annualconference.
Views: 112 PDMA HQ
Abbie Griffin PDMA Award Ceremony
 
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ProBusiness Video covers Abbie Griffin, Royal L. Garff Presidential Chair for Marketing professor in the David Eccles School of Business at the University of Utah, receiving the Crawford Fellow award at the annual meeting of PDMA at Disneyland in Anaheim, California on November 3, 2009. Presenting the award is past PDMA president and Crawford Fellow Thomas P. Hustad of the University of Indiana.
Views: 730 Ken Schreiner
Magento 2 - Manage Products
 
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Tutorial on how to manage physical products with look at frontend, backend and work with simple and configurable products.
Views: 40153 Astral Web Inc.
Association Chat: Quantifying Member Value
 
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Quantifying Your Member Value (The do's and dont's of marketing) – How do you quantify member value? And once member value has been established, how do you adapt your marketing? This chat will explore the application of technology + process to produce results! About our guest: Garry Polmateer (@DarthGarry on Twitter) Association Chat (est. 2009) is an online community and weekly chat that takes place on Tuesdays at 2pm ET on https://www.crowdcast.io/kikilitalien. You can connect with the association community throughout the week on Twitter using the hashtag #assnchat or through the Facebook Group. Find out more about Association Chat at http://associationchat.com/. (*"Cheekily" hashtagged from the beginning! #assnchat – yes, we know what it looks like and no, we aren't changing it.*) KiKi L'Italien serves as host for the chat with regular guests and quarterly live events along with creative collaborations with industry thought leaders. http://associationchat.com/ https://www.facebook.com/groups/AssociationChat/ Salesforce Certifications Salesforce MVP since 2010, inaugural class Salesforce Administrator since 2009 Skills and Tools Requirements & Business Analysis Understand, document, and architect business process, including designing schemas and integration requirements Data migration, architecting ETL operations Engagement Management Leads project teams on projects to assure success Manages conversation and relationships with client stakeholders throughout project lifecycles to assure quality and expectations are being met Areas of specialty: Verticals - Manufacturing, Healthcare, Solar Energy Salesforce Consulting Creating discovery/design documents, test scripts and plans, and user facing documentation Sales cloud implementations Sales process enhancement Document automation Verticals - Manufacturing, Healthcare, Solar Energy, Finance, Higher Ed, Startups (Product Companies) Product Management Helping companies design Salesforce as a product, or bringing enterprise products to market User story discovery, documentation, and management Product strategy and backlog management Coordinate with development team to execute on product plans Consulting on product implementation, especially during pilots and betas Tools/Applications Salesforce.com Sales Cloud, Service Cloud, Platform Apex Data Loader Jitterbit SQL Server MS Office Suite Conga Adobe eSign Services Project Highlights Led the business analysis for Salesforce integration at a leading email marketing and marketing automation company. Architected and delivered a custom Salesforce integration to their service platform along with providing consulting services to successfully launch and maintain the system. Engagement management, interface design, and testing in all stages of the project contributed to the creation of a well organized sales and marketing workflow that blends seamlessly with the established product system. Centralized data contained on thousands of spreadsheets that had been used by an office furniture manufacturer over the course of 20+ years. Additional system functionalities include a comprehensive sales tracking and forecasting feature, a response system for customized proposal development, and automated purchase order processing and document management. Designed and implemented a custom CPQ offering which facilitated the unique use case needed in the furniture refurbishing industry. Architectured a custom Pursuit Process review and scoring system for a global printing and logistics company with an extremely long and complex sales cycle. Led the team in the development of functionality that creates and generates dynamic pursuit questionnaires depending on stage of the sale, the automation of document creation, and the centralization of all data. Results include lowered error rates in managed data and a reduction in sales operation staff overhead. Part of the team for 3 different startup companies which are in various stages of bringing product to market. Assisted from user story creation through proof of concept, testing, pilot and beta phases. Speaking Engagements & Awards “Trailhead Gladiators” - Dreamforce 2015 “Top 10 Tech Trends” - Northeast Young Lumber Executives, August 2015 “Salesforce Administrator Best Practices” - Dreamforce 2014 “Conga like a Pro” - Dreamforce 2014 “Top 10 AppExchange Applications” - Dreamforce 2013 “Top 10 AppExchange Applications” - Dreamforce 2012 Ignite Session for NESAE 2012 - “Lessons Learned as a Volkswagen Mechanic” Regular speaker at Salesforce User Group events *Special thanks to Fonteva, Association Chat's Silver Sponsor. With their great support we are able to bring you these live chats every week. Find out more about Fonteva and their MemberNation at http://fonteva.com/Products/membernation.html.
Views: 36 KiKi L'Italien
Food and Innovation Research Studio (FIRSt) at George Brown College
 
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The Food Innovation and Research Studio (FIRSt) is a research facility specializing in Consumer Creative Recipe Design and Testing, Food Product Development and Commercialization. Find out more: https://goo.gl/FKtMjd George Brown Chef School is proud to allow students to share their creative food innovations with industry partners with a chance for these innovations to be sold on store shelves.
IPDMC 2013 - Re-enchanting Technology
 
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The 20th International Product Development Management Conference (IPDMC) will be held from Sunday June 23rd to Tuesday 25th June, 2013 at Dauphine University and MINES ParisTech in Paris, France. IPDMC has established itself as a leading annual international event in its field. Papers presented at the meeting include subjects that cross business disciplines : new product development, design-driven innovation, user involvement, risk management, technology management, new product marketing, platform management, ecosystems, creativity, entrepreneurship,... A doctoral workshop is also organized on June 22nd and 23rd. The special theme for our conference will be "Re-enchanting Technology", inspired by the emergence of new forms of collaboration between science, technology, art and business, which makes technology a means of renewal for individual and collective imaginaries.
Views: 151 MINES ParisTech
Keys to Successfully Pitching Your Product
 
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http://www.docstoc.com/youtube - Click to Download 25,000+ Business Forms & Templates! Keys to Successfully Pitching Your Product Click Here To See More From This Expert: http://www.docstoc.com/profile/Aaron-Ross Aaron Ross is the Author of Best-selling book "Predictable Revenue" (http://predictablerevenue.com/book/). Here he shares a couple keys to successful pitching. Furthermore, he discusses the importance of why people care what you can do for them, rather than what you can just do. Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos with fresh content uploaded every day. Attorney reviewed documents to save you time and money. Connect with us on Facebook - http://www.facebook.com/DocstocFB Connect with us on Twitter - https://twitter.com/#!/docstoc Connect with us on Google+ - https://plus.google.com/103801755756812961700 Keywords: "Small business" Entrepreneurs Entrepreneurship "How to start a business" "Starting a business" Startups "Startup business" Financial Success DIY "Docstoc Videos" Docstoc "Aaron Ross" "Predictable Revenue"
Views: 40825 docstocTV
DrupalCon Vienna 2017: Holistic development and operations environment
 
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The session describes the benefits of taking the holistic approach of application development instead of separating it into different phases or departments. Session is intented for both developers and operations people as well as marketing and management people seeking to improve the speed and quality of application delivery. Devops does not just mean the technical practices and tools to put your code into production with confidence. It is much more than that. It is an overall approach where the entire organization must acknowledge the existence of devops. Starting from sales and marketing, devops must be an integral part of their processes to be included in every project. It must be taken seriously. Eventually, when the project is passed on to the next party taking responsibility of the project, it is essential to have the best devops practices in place. We can't be limited by the term devops, but rather extended the term to holistic development and operations environments covering all the aspects of an organization that need to operate in harmony to deliver the best possible products and service.  In this session I will show you how devops should affect different parts of the organization outlining how devops practices live along the lifecycle of a product from sales to support. I will also discuss how we at Wunder are utilizing cross-functional teams and other practices to make sure devops is present across the board. This session also covers the different ways in which we are bringing the process into every part of the project lifecycle in a meaningful way. My aim is to give concrete examples and tools for everyone of how to include devops as an integral part of the project workflow - also in multi-country organizations, where the team members and processes themselves can be dispersed.
Views: 84 Drupal Association
Introducing the Destination Development Association
 
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(http://www.DestinationDevelopment.com) There is no other organization, anywhere, with this level of amazing how-to resources that bring people and organizations together: Tourism | Downtowns | Economic Development | Community development | Municipal departments including planning, public works, parks… | Educational and health organizations | Arts and historical associations | And others.
Views: 837 Roger Brooks
Skills To Success | Hindi Motivational | For association contact  : 7678481813
 
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Mr. Sonu Sharma is the founder of DYNAMIC INDIA GROUP (INDIA). An Author, Educator, Business Consultant and a successful Entrepreneur, he is a much sought-after speaker.Today he is one of the Youngest Inspirational Speaker in India He inspires and encourages individuals to realize their true potential. He has taken his dynamic personal messages to opposite sides of the globe. His 17 years of research & understanding in Direct Sales Industry has put Many organizations on a path of growth and fulfillment. Tens of thousands of people have benefitted from his Dynamic workshops in over 12 States in INDIA and 8.1 Million have heard him on YouTube across 192 Countries,More Than 2 Lac People Attends his live Seminars in India in the past few years.. Mr. Sharma is the Crown Ambassador & Highest Earner in One of the Leading Network Marketing Co in India Naswiz Retails (P) Ltd.
Views: 246362 Sonu Sharma
2012 IFTSA & Mars Product Development Competition Winning Team
 
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The winning team of the IFT Student Association & Mars Product Development Competition is from Cornell University for the product Dough TEMPtations. The competition is a chance for students to take all of the skills and knowledge learned in school and apply them to a real-world situation. Each participating school's team develops a new food idea and carries the concept through marketing and production, much like a commercial product development team.
Views: 517 IFTlive
The Basics of Good Project Management
 
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This lecture is brought to you by the CalSouthern School of Business (http://www.calsouthern.edu/business) in partnership with the Project Management Institute’s Orange County chapter (http://www.pmi-oc.org/). Presenter: Greta Blash Description: Project management is a discipline that is in great and ever-increasing demand—across all industries and at business organizations of all sizes. It is so ubiquitous now that it has evolved from a specialized technical skill to a life skill. Despite its wide proliferation, there remain key concepts that apply to all projects, regardless of size or budget. In this lecture, Greta Blash will outline these key principles to help attendees understand what is involved in successfully managing a project, from initiating and planning, to monitoring and controlling the effort, and, ultimately, to the final completion of the project. This lecture will be a special presentation of CalSouthern’s Master Lecture Series brought to you in partnership with The Project Management Institute’s Orange County chapter. Bio: Greta Blash has extensive experience as an executive and consulting IT professional, both domestically and internationally. Her areas of experience include program management, project management, agile scrum development with emphasis in the areas of system implementations and conversions, customer relationship management, data warehousing and business intelligence. She is a certified project manager whose extensive experience enables her to concurrently manage multiple high-risk, high-tech projects. She also holds an agile certification and business analysis certification from Project Management Institute (PMI), the world’s leading professional association for the project, program and portfolio management profession. Greta has taught project management certification courses worldwide for the last five years. In addition to project management professional and certified associate in project management certification examination preparation courses, she has also taught preparation courses for business analysis and agile certification programs. As a visiting professor at DeVry/Keller in Nevada, she taught the Master of Project Management program, a Global Accreditation Center-accredited program from PMI. Greta has served as vice president of education and programs at PMI’s Southern Nevada Chapter in Las Vegas, Nevada. She has been the academic outreach liaison for PMI Region 7 since 2012. For more information about the California Southern University School of Business, please visit: http://www.calsouthern.edu/business
Views: 523914 CalSouthern BUSINESS
How Profit and Loss Responsibility Motivates Product Managers - Ramsey Pryor
 
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In Chapter 16 of 22 of his 2010 Capture Your Flag interview with host Erik Michielsen, international Internet product management executive Ramsey Pryor shares how profit and loss responsibility motivates performance in his field. Pryor details the importance of motivating managers financially, comparing East Coast and West Coast Internet business cultures. To Pryor, East Coast product management styles are more financially and numbers driven, imparting a business management feel. Pryor notes how West Coast style differs, as it takes a more developmental and technical specification focus, imparting a more technologist feel. View more videos at http://www.captureyourflag.com
Views: 3847 Capture Your Flag
Connecting at 30,000 Feet, 500 MPH
 
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A case study on how PDT, Telefonix and Gogo worked together to deliver in-flight connectivity to passengers and crew at 30,000 feet Product Development Technologies (PDT), a product design and development consultancy, presented ‘Connectivity at 30,000 Feet, 500 Miles Per Hour’ with partner company, Telefonix, a design and manufacturing company that supplies hardware solutions to the inflight entertainment and connectivity markets, at the Back End of Innovation Conference (BEI) October 6, 2014. In this video, you’ll see the team walk through the process of developing the ACPU-2 Advanced Airborne Server for Gogo, the preeminent provider of airborne connectivity solutions enabling airline passengers to stay connected. “It’s fascinating to see how people have grown to expect the same level of connectivity in the air as they have become accustomed to on the ground,” says Erik Moses, Director of Research and Strategy for PDT. “What many don’t understand are the challenges in delivering that experience at 30,000 feet.” PDT and Telefonix worked closely with the Gogo team to design the ACPU-2 Advanced Airborne Server, which is a critical component in delivering content to passengers’ personal electronic devices whether flying above land or sea. “This program had some tough challenges in terms of timing, designing for scalability and upgradability and, of course, developing a device robust enough to successfully complete the rigorous testing and certification process required before installation on any aircraft,” says Jim Costello, Chief Technology Officer for Telefonix. The ACPU-2 includes all the original interfaces of the original ACPU, and is designed to plug & play in the same aircraft tray and with the same interface cabling as the original ACPU. New ACPU-2 features include advanced processing capabilities offered by dual– Intel® 3rd Generation Core™ i7 quad core processors, ARINC 429, expanded Gigabit Ethernet ports supported by a Layer 2/3 Gigabit Ethernet switch, avionic discretes, onboard WiFi radio, GSM/HSPA+ Terrestrial modem, and extended onboard multi-Terabyte SSD mass storage capability. About PDT Product Development Technologies, Inc. (PDT) is a global, full-service product development firm with over 125 employees worldwide. Team members have expertise in a wide range of product development disciplines, including strategy, design research, industrial design, user experience interface development, electrical and mechanical engineering and software development, laser scanning, and tooling. PDT’s award winning product designs have been recognized by BusinessWeek, as well as the Industrial Designers Society of America, Design Journal, The Consumer Electronics Association, Inc. Magazine, Chicago Athenaeum of Architecture & Design, and Parametric Technologies Corporation. Connect with PDT at http://www.pdt.com on Twitter at @askpdt and on Facebook at www.facebook.com/askpdt About Telefonix Telefonix is a design, manufacturing and management company that is celebrating 25 years of experience in highly regulated industries this year. Telefonix was founded on the strength of its retractable cabling technology, but with over 60 patents issued to date, the company has become a leader in technology development and execution for complex mechanical and electrical assemblies. The company has delivered aerospace technology solutions, including airborne servers, content loaders, hand held Personal Control Units (PCU), and wireless handsets to airlines and to IFE suppliers. Today, over 80% of long haul aircraft have one or more Telefonix products on board. By understanding the complex relationship between design and lifecycle management, the company excels at delivering products today that can be supported and upgraded tomorrow. Telefonix is headquartered in Waukegan, IL and is an AS9100, ISO9000, and ISO 14000 certified manufacturer. Connect with Telefonix at www.telefonixinc.com on Twitter at @telefonixinc and on Facebook at www.facebook.com/TelefonixInc About Gogo Gogo is the global leader of in-flight connectivity and wireless in-flight digital entertainment solutions. Using Gogo's exclusive products and services, passengers with Wi-Fi enabled devices can get online on more than 2,000 Gogo equipped commercial aircraft. In-flight connectivity partners include Aeromexico, American Airlines, Air Canada, AirTran Airways, Alaska Airlines, Delta Air Lines, Japan Airlines, United Airlines, US Airways and Virgin America. In-flight entertainment partners include Aeromexico, American Airlines, Delta Air Lines, Japan Airlines, Scoot and US Airways. In addition to its commercial airline business, Gogo has more than 6,300 business aircraft outfitted with its communications services. Connect with Gogo at www.gogoair.com, on Facebook at www.facebook.com/gogo and on Twitter at www.twitter.com/gogo.
Hantel Tech Webinar Series: Introduction to custom compounding for the health care industry
 
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Abstract: Materials can be manipulated to yield interesting effects not typically considered by engineers crafting medical devices. Foster Corporation was founded to serve the health care market and providers manufacturing minimally invasive medical devices. This basic capability has expanded to include the distribution of medical grade polymers and custom compounds for the pharmaceutical industry. Foster's core competence is the formulation and compounding of radiopaque elastomers. Today's presentation will cover these capabilities, recent developments with nano-reinforced polyamides, as well as ideas on designing for manufacturing, for the supply chain, and for differentiation. William Blasius (Foster Corporation) has been working with polymers for the past 30 years in research and development positions at both leading global companies such as Unilever, Nova Chemicals and Clariant Corporation as well as for smaller, entrepreneurial companies including ECM Plastics and Tectonic Industries. He is currently Manager R&D/Polymer Science for Foster Corporation in Putnam, CT. His hands-on experience includes applications for adhesives, coatings, rubber and thermoplastics. He has synthesized, formulated, compounded and made finished products from a broad range of polymeric materials. He holds 13 US and International patents for compositions of matter, applications and consumer products. He has been a member of the Society of Plastics Engineers (SPE) since 1984 and is currently on the SPE Thermoplastic Elastomers Special Interest Group's board of directors. He is also a long time member of the American Chemical Society and Product Development and Management Association. His ongoing interests include development of transparent polymeric alloys and reactive extrusion.
Views: 245 JoulesOfWork
SSAC14: Starting a Sports Business
 
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When athletics meets entrepreneurship the results can be game changing. The 2014 SSAC "Starting a Sports Business" panel examines what it takes to start, build, brand/rebrand and grow a leading organization in sports. Panelists will provide unique perspectives on multiple segments of the industry including: apparel, technology, athlete management, media, college athletics, retail, and venture investing. The panel will discuss key parts of the business development including market entry, product development, brand building, financing, IP, business transitions and M&A.
Views: 25500 42 Analytics
Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 21815 Graeme Newell
Rich Mironov on Great Product Management @ ProductCamp LA - Part 2 (Q&A)
 
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Rich Mironov answers questions after delivering the keynote address for ProductCamp.LA 2014. The topic of the presentation is: Product Manager: Good, Better & Best. The talk is about what separates good product managers from great product managers.
Rapid prototyping & Product Innovation - Martin Price @ ProductCamp LA
 
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Martin Price, Sr Director of Mobile Product at OpenX presents at ProductCamp.LA: Rapid prototyping & product innovation at startups and large companies. Overview of how to innovate and launch new product ideas at companies from 1 to over 10,000 employees, common differences and issues with scaling organizations and how to not them stifle or slow down great ideas
Product Management Branding and Packaging
 
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Discusses the importance of branding and packaging in marketing. Table of Contents: 00:15 - Branding-- Words or symbols that identify your products from those of competitors 02:36 - Branding 06:51 - 12:58 - Branding Strategies 16:28 - Packaging Considerations
Views: 825 Karen Gore
Westmor Construction Management - Bagley C-Store
 
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DuWayne Holm, General Manager of Bagley Co-op Association shares his thoughts about working with Westmor in the development of a new c-store in Bagley, MN. Construction Management: http://westmor-ind.com/convenience-store Subscribe to Our Channel Here: https://www.youtube.com/channel/UCGRNQjoKBNTTU8wJKiWVpXg?view_as=subscriber Headquartered in Morris, Minnesota, with satellite locations throughout the Midwest, Westmor Industries is a privately owned company with more than 250,000 square feet of manufacturing space and 500 employees. The 45-year-old company supplies its customers with a diverse group of product offerings used to store, transport and dispense petroleum, propane and other liquids and gasses from pipeline to pump. In addition, Westmor provides customers with vast aftermarket support including parts sales, product repair, infrastructure installation and in-field services. Follow Us Online Here: Website: http://www.westmor-ind.com/ Facebook: https://www.facebook.com/westmorindus... Twitter: https://twitter.com/westmorind LinkedIn: https://www.linkedin.com/company/2226... Vimeo: https://vimeo.com/westmorind
Views: 58 Westmor Industries
Starting Out in Project Management: What is the time cost quality triangle?
 
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The relationship between time, cost and quality What is the time cost quality triangle? https://www.apm.org.uk/book-shop/starting-out-in-project-management-3rd-edition/ Time, cost, quality is at the heart of project management. For example: the project must be completed by a certain date; the project must not spend more than an agreed budget and the products and services created must meet a defined specification. But because projects are unique and we don’t know exactly what will happen, there’s a good chance that you’ll need to adjust the balance between these parameters over time. This means a ‘trade off’ – to take more time, spend more money or agree to reduce scope and/or the quality specification. For example, if you’re delivering a new sporting facility to a deadline for a major competition then you would choose to either spend more money and/or reduce specification in order to meet the date. If the date wasn’t critical, you may choose not to trade scope for time and take the time, and spend the money you need to get the product you designed. The three parameters of time, cost and quality make up the scope of the project and are often referred to as the ‘iron triangle of project management’. Balancing the three can be called the ‘project manager’s trilemma’. The trick is to understand the relative priority of objectives. Is it more important to finish on time, on budget or to the right quality to keep the customer/sponsor happy? You can learn more about project management fundamentals in our book Starting out in Project Management - Visit https://www.apm.org.uk/book-shop/starting-out-in-project-management-3rd-edition/

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