Hello everyone! In today’s lesson we are going to learn about tourism product. But first, we need to understand the definition of tourism product. According to UNWTO, tourism product is a combination of tangible and intangible elements such as natural, cultural, man-made resources and others. It represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. Tourism product can be characterized by 3 elements which are intangible, highly perishable and unstable demand. Tourism products are usually intangible because they cannot be touched or does not have any physical presence. For example, experiences in an air plane, cruise liner in a sea, and visiting a museum are only experienced once they taken place. They can only be reoccurred or realized. Secondly, tourism product is highly perishable. Perishable means the product or services are consumed as they are produced. For example, hotel rooms and cable car seats cannot be warehoused for future sales. The third characteristic of tourism product is unstable demand. It means that the tourism product is affected by seasonal, economic and political factors. For example in Malaysia, the monsoon season which usually occurs between November and March will affect travel to beaches and islands. Another example of how politics may affect tourism can be seen in the fall of international travel to US in 2017 due to the “Trump Slump” (Baker, 2018) Moving on, let’s look the different types of tourism products. Particularly, there are two types of tourism product. Convenience and shopping goods. Convenience product are bought to satisfy the immediate desire. These product are usually inexpensive items that require little shopping efforts. Urban bas transport and commuter train transport are the examples of convenience products. (Midlleton & Clarke, 2001). While shopping product are generally more expensive and the tourist buy these products only after comparing it. It also involves shopping time and efforts. In Malaysia, dinner in the sky is quite famous today. Located in Kuala Lumpur city, you can enjoy a fancy dinner up in the sky with the amazing view. There are many other good example of shopping products. The Mayor of London, Sadiq Khan recently launched the London’s Autumn Season to bolster the capital’s status as a world-class tourist destination. Tourist in London can now indulge themselves to travel in style with London’s finest chauffeur company, EG Chauffeurs. In conclusion, tourism product must accrue a mutual satisfaction for both the supplier as well as the receiver of the product. Thank you for watching, see you in my next video! Videography and voice over by: Nur Khaleda Atiqah Ahmad Jais Nurul Shafikah Omar Advisor: Pn Azwin Aksan
Views: 772 Azwin Travel Channel
This video is for educational purpose. -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 4513 sabrina idrus
Tourism Product As tourism is termed as a very big industry, like other industry it also sells its product to the potential tourist. But there is a big difference in the tourism product and other products. As tourism is termed as a smokeless industry and unlike other product it has not its own entity or a single item but it is the combination of different products, services and attractions. A tourism product is the sum of the physical and psychological experience got by tourist during their traveling to the destination. It is the composite product, as the combination of different services like tourist attraction, transport, accommodation and of entertainment which provide tourist satisfaction. Each of the components of a tourist product is supplied by individual providers of services like hotel companies, airlines, travel agencies, etc. The tourist product can be analyzed in terms of its attraction, accessibility and accommodation. Attractions: Of the three basic components of a tourist product, attractions are very important. Unless there is an attraction, the tourist will not be motivated to go to a particular place. Attractions are those elements in a product which determine the choice made by particular tourist to visit one particular destination rather than another. The attractions could be cultural, like sites and areas of archaeological interest, historical buildings and monuments, flora and fauna, beach resorts, mountains, national parks or events like trade fairs, exhibitions, arts and music festivals, games, etc. inventory of the various attractions which are of significance in tourism are given below: Inventory of Tourist Attractions Cultural: Sites and areas of archaeological interest, Historical buildings and Monuments, Places of historical significance, Museums, Modern Culture, Political and Educational institutions, Religious Institutions Traditions: National Festivals, Arts and Handicrafts, Music, Folklore, Native life and Customs Scenic: National Parks, Wildlife, Flora and Fauna, Beach Resorts, Mountain Resorts. Entertainment: Participation and Viewing sports, Amusement and Recreation Parks Zones and Oceanariums, Cinemas and Theatres, Night Life and Cuisine. OTHERS: Climate, Health resorts or Spas, Unique characteristics not available elsewhere. CHARACTERISTICS OF TOURISM PRODUCT By now, you must have understood what a tourism product is. Now let us look at some of its characteristics:- 1) Intangible: Tourism is an intangible product means tourism is such kind of product which can not be touched or seen and there is no transfer of ownership, But the facilities are available for specified time and for a specified use. For e.g. a room in the hotel is available for a specified time. 2) Psychological: The main motive to purchase tourism product is to satisfy the psychological need after using the product, by getting experience while interacting with a new environment. And experiences also motivate others to purchase that product. 3) Highly Perishable: Tourism product is highly perishable in nature means one can not store the product for a long time. Production and consumption take place while tourist is available. If the product remains unused, the chances are lost i.e. if tourists do not purchase it. A travel agent or tourism operator who sells a tourism product cannot store it. Production can only take place if the customer is actually present. And once consumption begins, it cannot be stopped, interrupted or modified. If the product remains unused, the chances are lost i.e. if tourists do not visit a particular place, the opportunity at that time is lost. 4) Composite Product: Tourist product is the combination of different products. It has not a single entity in itself. In the experience of a visit to a particular place, various service providers contributes like transportation The tourist product cannot be provided by a single enterprise unlike a manufactured product. The tourist product covers the complete experience of a visit to a particular place. And many providers contribute to tourism experience. For instance, airline supplies seats, a hotel provides rooms and restaurants, travel agents make bookings for stay and sightseeing, etc. 5) Unstable Demand: Tourism demand is influenced by seasonal, economic political and others such factors. There are certain times of the year which see a greater demand than others. At these times there is a greater strain on services like hotel bookings, employment and the transport system, etc. Presentation by Anisur Rahman Marketing Lecture in Hindi-English Marketing Lecture in Hindi Management Lecture Series Organization Behavior Organizational Behaviour Organizational Behavior Marketing is easy Service Marketing Services Marketing Tourism Marketing marketing by anis marketing by rahman marketing by Rehman marketing by Anisur marketing by anees marketing by aneesur lecture by anis lecture by rahman
Views: 4869 Anisur Rahman
iLandGuide is a digital travel guide application for smartphone user tourists on vacation islands all over the World. Also it's a new, revolutionary way for the local businesses to communicate their products and services to thousands of tourists. Check out more on our website. http://advertise.ilandguide.com
Views: 31884 iLandGuide
Bringing your idea to market - from inspiration to creation, we work with you to produce innovative turn-key results. We create products for adventure, nature and culture-based tourism and cultural preservation. Visit us at www.cesclients.com to learn more!
Views: 2215 Canadian Ecotourism Services - CES
Discover what a tourism product club is, the benefits that such a club has for you as an entrepreneur, and the main steps towards its establishment. You will also find practical templates that help you to promote the creation of a product club. TOURISM PRODUCT CLUB A tourism product club is A group of companies who work together to develop new products or to improve products. "Why?" The tourism system changed" More competitiveness Consumers demand more Highly differentiated and qualified tourist segments. New need for COLLABORATION among companies To achieve common goals Keys to running a tourism product club Common objectives for all the members; Similar interests for all the members; Commitment and cooperation of all the members. Benefits: For members: - Greater market opportunities. - Income at a lower cost. - More market penetration with less effort. - Increased forecasting of seasonal demand. - Increased certainty for market shares. - Increased competitiveness. - Increased credibility. - Improved business image. For tourists - Greater consumption alternatives. - Greater diversity of supply at point of sale. - Increased certainty of purchase. - Increased confidence in the quality of service. For the destinations. - Greater employment opportunities. - Increased forecasting demand. - Better image of the destinations' services. - Increased confidence in own ability. Steps for creating a tourism product club Identification of club components: All components must be related to the product itself. Definition of a business model: This includes stating the objectives of the club, the criteria for its membership, implementation tools, design promotion and marketing strategies, etc. Definition of the management model: This includes the definition of the legal constitution, regulations, management structure, funding model, development of the management manual, etc. Starting up: Actions settled in work sessions between all partners Monitoring and evaluation The undertaken actions must be monitored and evaluated. Main actions carried out by tourism product clubs: design of new packages; promotion and marketing strategy; communications strategies; holding of seminars, conferences, etc.. market research. Examples of good practices 1. PRODUCT CLUB FOR NAUTICAL CENTERS www.estacionesnauticas.info - Main purpose: to stimulate and revitalise the "sun and beach" tourism destinations and to respond to new behaviour and consumption demand patterns. - It is organised around promoting and structuring the offer of water sports and activities. 2. TOURISM PRODUCT CLUB: THE MOST BEAUTIFUL VILLAGES IN ITALY (TRENTINO) www.visittrentino.it - Main purpose: to promote tourism development in communities with high historical, cultural, and artistic traditions, but that are marginalised from the main tourism circuits. - It is organised around promoting tourism in these communities. Now, it is your turn: promote the creation of a tourism product club: Define the idea; Contact the companies; Start the process for creating a new product club. Explain the business benefits for them in your dialogue.
Views: 2738 Tourism Business Portal
Subject : Tourism Course Name : Tourism Management
Tourism From Product To Experience : In this session moderated by Chandan Sapkota speakers Anil Goel, Monika Schaffner, Rene Vijay Shrestha Einhaus and Shradha Shrestha discuss the untapped prospects of tourism in Nepal and the unexplored benefits of including local communities in tourism ventures. Speakers: Anil Goel, Chief Technology Officer, OYO Hotels and Homes Monika Schaffner, Integrative Geographer, connecting spaces Rene Vijay Shrestha Einhaus, Executive Director, Dwarika’s Group of Hotels & Resorts Shradha Shrestha, Manager Moderator: Chandan Sapkota, Senior Fellow, Nepal Economic Forum #KantipurConclave #TourismFromProductToExperience #UnleashingNepalsPotential To get all the details and information about Kantipur Conclave connect with us : https://www.youtube.com/channel/UCs8uQxoEOdA3_ox2pe2d47A?sub=1 Visit our Website: kantipurconclave.com Facebook : facebook.com/KantipurConclave/ Insagram : instagram.com/kantipurconclave/ Twitter : twitter.com/kanconclave
Views: 3436 Kantipur Conclave
Credits to all my teammates; Nazif, Fatih, KahChun, Sinbao as well as our 'local tourist', Yasmin. Well Done! :) Music ➡ Robin Schulz - Sugar (feat. Francesco Yates) ➡ Jim Yosef - Lights [NCS Release] Music link ➡ https://www.youtube.com/watch?v=bvC_0foemLY ➡ https://www.youtube.com/watch?v=vb3ks4WllXA Music Credits to ➡ https://www.facebook.com/NoCopyrightS... ➡ https://www.facebook.com/robin.schulz.official ➡ https://www.facebook.com/jimyosefmusic
Views: 1183 Mr Fai
For more stories visit http://www.enca.com/ Durban, May 11 -- South Africa's heritage and culture tourist attractions are taking centre stage at this year's South African Tourism INDABA hosted in Durban. The Indaba is the largest travel and tourism trade show and marketing event on the African tourism calendar. For the first time, the four day event will see cultural and heritage experiences dominate, as exhibitors showcase Southern Africa's best tourism products to more than 13 000 delegates.
Views: 3977 eNCA
Neelarikurinji tourism with new product named 'KurinjiKuda' Asianet News - Kerala's No.1 News and Infotainment TV Channel Check out the latest news from Kerala, India and around the world. Latest news on Mollywood, Politics, Business, Cricket, Technology, Automobile, Lifestyle & Health and Travel. More on asianetnews.com Subscribe to Asianet News YouTube Channel here ► http://goo.gl/Y4yRZG Website ► http://www.asianetnews.com Facebook ► https://www.facebook.com/AsianetNews Twitter ► https://twitter.com/asianetnewstv
Views: 4447 asianetnews
Arirang Special M60Ep239 The 4th wave, smart agriculture The fever for smart tech that's rocking the world is also connecting the city and country. How will the wave of smart technology change the future of agriculture? And how will we ride the smart wave? 제 4의 물결, Smart 농업 세상을 뒤흔든 '스마트' 열풍은 도시와 농촌을 이어주는 역할까지 하고 있다. 도도히 흐르는 스마트의 물결은 우리 농업의 앞날을 어떻게 변화시킬까? 또 우리는 스마트의 파도를 어떻게 탈 것인가?
Views: 216 ARIRANG CULTURE
Podcast of the first workshop where the theme was: "Product and Marketing".
Views: 24 Destination Feel Good
(www.abndigital.com) Latitude reveals hidden gems in far-flung corners of South Africa, explores tempting towns, luxurious hideaways, different forms of adventure tourism and activities and holiday destinations, all the while taking the viewer on a visually rich journey that brings to light the business behind the tourism and travel industry. Growth of Tourism is dependent on product development, product owner's leverage off the many opportunities presented to them in the sector. Dr Salifou Sidduo, CEO of tourism Enterprise Partnership looks in depth at the kind of interests investors have when funding products.
Views: 606 CNBCAfrica
The classic menu in Creative Kitchen has been awarded as the Best Food Tourism Product 2017 by Hungry for Finland.
Views: 326 Ravintola Olo
The Athens Convention Bureau is proud to present the first ever promotional video for the business tourism product of the City of Athens. Through the eyes of a business traveller visiting Athens for 3 days, viewers can get a glimpse of all the city has to offer in terms of conference, accommodation, and public transport facilities, as well as cultural, gastronomic, and other leisure activities. We invite you to follow the delegate during the conference participation, site inspection, and sightseeing in the historic and cultural center of the city, the gastronomical journey, and the Athens coastline. The video features over 20 locations and facilities in the Athens center and the greater surrounding area. Director/ Editing: Andreas Loukakos Director of Photography: Fanis Karagiorgos Motion Design: Monologue (monologue.gr) Music: Carantino Manouche by Imam Baildi (from the album "The Imam Baildi Cookbook"). Courtesy of Minos-EMI Executive Producer: Renos Papapaschos (thercompany.gr) Produced by dotmov (dotmov.gr) Special thanks to: The ACB Members - athensconventionbureau.gr/en/content/our-members The Athens International Airport - aia.gr/ The Athens Urban Transport Organization (OASA) - amel.gr/ The New Acropolis Museum - theacropolismuseum.gr/?pname=Home&la=2 Vernicos Yachts - vernicos.gr/ The Athens Taxi Service - athenstaxidrivers.gr/ Also to the creative team: Leonidas Papafotiou Ludia Neroutsopoulou Maria Eleftheriou George Papachristos Thomas Papashos Thomi Spentzou
Views: 3452 This is Athens
http://www.celest.com.au Celest TV interviews Abel Mohanu from Rent A Dream Car http://www.rentadreamcar.com.au on the Gold Coast, Australia. Rent A Dream Car specialises in Ferrari and Lamborghini day tours. Martin from Celest TV talks to Abel about marketing and what has worked for their tourism/lifestyle business. SUBSCRIBE to CelestTV http://www.youtube.com/subscription_center?add_user=celestTV
Views: 2603 Martin van Rensburg
42 firms to showcase tourism product at ITB Citizen TV is Kenya's leading television station commanding an audience reach of over 60% and in its over 12 years of existence as a pioneer brand for the Royal Media Services (RMS), it has set footprints across the country leaving no region uncovered. This is your ideal channel for the latest and breaking news, top stories, politics, business, sports, lifestyle and entertainment from Kenya and around the world. Follow us: http://citizentv.co.ke https://twitter.com/citizentvkenya https://www.facebook.com/Citizentvkenya https://plus.google.com/+CitizenTVKenya https://instagram.com/citizentvkenya
Views: 234 Kenya CitizenTV