Esquire Network was an American digital cable network that was owned as a joint venture between NBCUniversal and Hearst Corporation (both owning 50%). The network aired programs aimed at a metrosexual audience centering on travel, cooking and fashion as well as non-sports related male programming.
The channel was originally launched as the Style Network (although on-air promotions typically referred to it as simply "Style") on October 1, 1998, serving as a spin-off of E!. It was intended to leverage E!'s coverage of fashion and to provide an expanded venue for shows such as Fashion Emergency. The network focused on fashion, design, interior decoration and urban lifestyle-related programming. Style provided coverage of events like Fashion Week in New York City and showcased various designers. Early programming included: The Look For Less, Shabby Chic with Rachel Ashwell, Glow: The Beauty Show, Vogue Takes..., Stylemaker, Model, Runway, Dining With Style, and Homes With Style. Around 2003, the channel began airing a variety of "makeover" shows. The home makeover show Clean House lasted for ten seasons on the network; How Do I Look? lasted eight seasons. Starting around 2008, Style shifted its focus to personality-based reality programing such as Jerseylicious, Tia & Tamera and Big Rich Texas, along with a female-focused spin-off of The Soup known as The Dish. On June 25, 2012, the Style Network was rebranded with a revised logo and a new slogan: "Work it. Love it. Style it." In 2013, the channel launched two real estate related shows: Hot Listings: Miami and Built, which featured male models remodeling houses. In December 2012, NBCUniversal signed a brand licensing deal with the Hearst Corporation, owner of Esquire magazine, to relaunch G4 into Esquire Network, which would air shows aimed at a metrosexual audience about travel, cooking, fashion and other male-targeted programming that is not sports related, including the addition of acquired and archived program content from the NBCUniversal library such as Party Down, Parks and Recreation and week-delayed episodes of Late Night with Jimmy Fallon. The rebranding was scheduled to take place on April 22, 2013, but was moved to an unspecified date in the summer on April 15, 2013, as network general manager Adam Stotsky stated the rebranding was pushed back in order to have a broader slate of original series to launch with than would have been available for the April launch. In May 2013, the launch date was pushed to September 23, 2013, with its first program being an 80th anniversary special on Esquire which was rebroadcast later in primetime. The changeover occurred on September 23, 2013 at 6 a.m. Eastern Time. On January 18, 2017, it was announced that the network would end all pay television distribution on June 28, 2017 at 12:00 PM and convert to an online-only model. According to the online schedule, the last program on Esquire Network before the conversion was a marathon of Friday Night Tykes, with the last episode to be aired being the rather fittingly titled "Finish What We Started". At that day, it was turned to a slide saying "Thank you for watching Esquire Network" with a link to tv.esquire.com. Moments later, Esquire Network's transmitters were off. Esquire Network was known to air original shows such as Knife Fight, but was known to air retro television series, such as The A-Team and Miami Vice, as well as shows from its sibling networks, before being removed from Esquire Network.